Detta framgår av en ny studie av Nicholas Kohn och Steven Smith, Collaborative fixation: Effects of others' ideas on brainstorming (Applied Cognitive Psychology, Vol 25, maj/juni 2011). Många är rädda att uttrycka avvikande meningar och majoriteten styr mot en försiktig lösning. Men när var och en får tid helt på egen hand att skriva sina idéer får man mycket bättre utdelning, enligt studien.
- As with all such studies, there’s plenty of pretty obvious common sense to this research. But it’s a helpful reminder of how unhelpful it can be when managers dump people in a room together, thinking it will result in creative big ideas. Somehow, a belief in the power of group brainstorming sessions persists, despite evidence that it doesn’t work. Great minds can come up with their own ideas, but sometimes the problem is they think too much alike.
Låt alla bidrar men var för sig och utan att påverkas av vad andra skriver.
Bild:
by letmecraft
1 kommentar:
I would claim it is often a good idea to let out all the ideas in a group and then sort and organize them. The problem is that we're not very good at sorting and synthethising. Those skills have to be trained in a group. Many things get inte way like uncertainty of the objective, interpersonal relations.
The above picture of a brainstorming result is almost impossible to digest. It has to concluded.
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